Times are definitely changing, and they are changing fast. The rates in which we pass judgements and make decisions are making the jobs of marketers more challenging than it ever was. We are more conscious, connected, and concerned as ever in the choices we make and the products we buy.
So what do you look for in a consumer? What do you gun for when you have a product you want to sell? Before sellers can clinch sales, they first have to look into what makes a buyer buy things.
Who are you talking to?
The interesting thing is, despite common notion that the changing times are symbolized by the youth, market forces actually tend to go towards the older members of the society. This is not only because they still comprise a formidable number who has the purchasing prerogative, but because they too are becoming more aware – they look to position themselves beside their younger counterparts in exploring up-and-coming trends in health and beauty products, as well as partaking in innovative technology and fast fashion.
And so, there is a need to cater to their sensibilities. The collection of organic & natural beauty products over at https://www.wellwithinbeauty.com/ is a representation of what this market enquires. It is because of such organic options for wellness and beauty that they get to stand out as a formidable market all on their own.
How do they think and feel?
What used to be a task is getting your market’s attention; now, the real task ahead of sellers is getting their attention and persuading them in the shortest amount of time possible. What keeps people from looking away from you and your product? Direct benefits aren’t the only thing that makes them stay anymore.
You have to have a genuine passion to serve and give back as well. Activate a personal advocacy, espouse a message, do a good deed along the way. This is what makes them judge your product as valuable and worthy of their time. Is selling them your product the goal? Is money the ultimate sign that you’ve succeeded? No, and you should exert effort to bridge what you think is good and what your buyers think is good.
Brands that support charities, or carry an environmental message tend to be appraised better than others. Show that you care about them beyond what they pay for your product, and they will surely return the favour to you.
Why do they need to buy?
Customer behaviours are trends and tendencies of consumers in availing products or services over a period of time. What they think they need, why they think they need it, and how often they think they need it, are just some of the focal topics that large marketing companies try to determine and map through large groups or within a given duration. These are the data that restaurants, supermarkets, banks, pharmaceuticals, and automobile companies look for so they know what, how, when, and how often to sell their stuff. As a seller, you have to map your direct buyer’s personality first before trying to make a sale. Know their “why”.
Sometimes, their reason pertains to means, not actual necessities. It’s so easy to buy things now, because people are connected now more than ever. Movie tickets, food deliveries, organic beauty products, plane seats, even pet food have their own digital channels now. Take advantage of this, because the nearer things are, the more they want to have it.
Where are they right now?
There are instances that a person’s place of residence can influence their decision more than any other demographic could. Factors like climate, population density, and culture are what might vary from place to place. You don’t sell jackets along the beach. So study your location and the people in it.
Not only do you research on the people in a certain place now, but also the culture bred by the people before. How a person thinks is the product of years and years of reinforcement, so in order to look into the future of your brand, you must look back to the past of your viewer.
Sure, the end game is to sell your product, and endorse a brand, but people can see right through your messages. What drives these forces, however, is sincerity – make good on what you carry and how you carry them, and don’t fool your market with a performance.